Candy Shack Daiquiris
Brand Development | Art Direction
Inspired by the vibrant spirit of New Orleans daiquiris, Candy Shack emerged as the game-changing force in the beverage scene, bringing a fresh twist to a classic indulgence. With a rapidly expanding footprint – now boasting five locations in Houston and a standout presence in Dallas – Candy Shack has become synonymous with its signature, over-the-top candy toppings and a gourmet flair that sets it apart.
My mission was to ignite Candy Shack's brand personality, crafting a visual identity that resonates and lingers in the minds of consumers. I dove deep into a creative process to develop a color palette that not only pops but also evokes the sweet, euphoric sensations associated with their offerings – a palette that screams sweet treats and positive vibes.
In my role, I delivered a comprehensive suite of graphic design services that breathed life into the Candy Shack brand. This encompassed a diverse array of creative assets, including:
Menu Design: Crafting visually appealing and easy-to-navigate menus that guide customers through Candy Shack's tantalizing options.
Social Media Content: Developing engaging, brand-aligned content for various social platforms to boost Candy Shack's digital presence and connect with a wider audience.
Website Redesign: Overhauling their online portal with a fresh, user-friendly interface that mirrors the vibrancy of their physical locations.
Billboard Design: Creating eye-catching billboard advertisements that capture the essence of Candy Shack and draw in a broader clientele.
Restaurant Vehicle Wrap Design: Designing visually striking wraps for Candy Shack’s fleet, turning their vehicles into moving billboards that carry the brand’s vibrant aesthetic across town.
Client:
Candy Shack Daiquiris To Go | Houston, TX
My role:
Research
Logo Design
Brand Identity
Signage
Graphic Design
Vehicle Wrap Design
Web Design
Illustration
Art Direction
Custom designed in-store brochure to-go menus
Custom redesigned responsive website
Eye catching social media graphics to attract customers via Instagram