Detroit Startup Week 2019
event branding
Detroit Startup Week is a free five-day event celebrating entrepreneurship. Out of the many other Techstars-related events in the U.S.,Startup Week Detroit is the most diverse of its kind. This year an estimated 8K-10K attendees were anticipated.
I was challenged with creating a sustainable brand system of signage and event deliverables that emphasized the hosting city of Detroit and embraced inclusion & diversity. The results were a series of posters, banners, wayfinding signage, name tags and event t-shirts for volunteers.
Creative Direction: Ingrid Green | Art Direction and Illustration: Carlos Estrada
Client:
Venture Catalysts | Detroit, MI
My role:
Print Design
Apparel Design
Illustration
Signage
Art Direction
Name Tags
The name tags were an easy identifier for the Startup Week attendees. Each tag featured an expression that embodied the overall theme of the event and represented the hosting city.
Event T-Shirts
Still running with the “We Are Detroit” theme, we decided to produce a colorful yet bold design to be featured on a black shirt. The shirts were a huge hit.
