The Aware Brand
Head of Design | Partner
In 2017, I was drawn to partner with The Aware Brand, captivated by its mission that resonated deeply with my personal ethos. This connection wasn't just professional; it was a reflection of shared values and a collective vision for transformative impact.
The Aware Brand stands as a beacon for those striving to elevate their self-awareness, the awareness of their community, and the awareness of the world at large. This streetwear brand uniquely marries contemporary urban fashion with a profound social mission, advocating for self-identity and conscious enlightenment. In every thread, every design, the brand encapsulates a narrative of empowerment and awareness.
In my role, I brought to life the essence of this mission through strategic branding and creative design. By maintaining a keen understanding of evolving streetwear and fashion trends, I integrated these insights into our brand campaigns and product designs, ensuring that our collections were not only aesthetically appealing but also rich in meaning and purpose.
Client:
My role:
Logo
Illustration
Brand Strategy
Creative Leadership
Fashion Apparel Design
Creative Direction
Art Direction
Social Media Management
Content Creation
Advertising
Original logo sketch concepts for the new brand identity circa 2018